Wednesday, December 16, 2009

Web Optimization? Meta-Tags? What purpose do they serve?

What is Web Optimization?
  • :the process of specifically designing your web pages to rank high in the Search Engines by using meta-tags, keywords, title, image, alt text, text and overall design.
  • 1st step: Select keyword phrases that best reflect your web page (example: if your site was about dogs, your keyword should be dogs. )
  • 2nd step: Choose your keyword phrase-A keyword phrase includes two or more words to describe your site, (example: if your site was about grooming a dog, your keyword phrase should be dog grooming)
What are Meta-Tags? What purpose do they serve?
  • :html code that is placed between the < head > and < / head > tags/describes your site to the browser so that searcher's can find you.
  • The META description tag: focus on your site's main topic (do not generalize).
  • The most important keywords belong towards the beginning of the description.
  • Describe your site in detail to make sure the searcer know what youre offering, but use no more than 200 characters.
  • (ex. < meta name="KEYWORDS" content="dog grooming, dog grooming tips, dog groomers, pet care, animal groomers" >)




Site:
http://www.web-source.net/webpage_optimizing.htm

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