Wednesday, December 16, 2009

Web Optimization? Meta-Tags? What purpose do they serve?

What is Web Optimization?
  • :the process of specifically designing your web pages to rank high in the Search Engines by using meta-tags, keywords, title, image, alt text, text and overall design.
  • 1st step: Select keyword phrases that best reflect your web page (example: if your site was about dogs, your keyword should be dogs. )
  • 2nd step: Choose your keyword phrase-A keyword phrase includes two or more words to describe your site, (example: if your site was about grooming a dog, your keyword phrase should be dog grooming)
What are Meta-Tags? What purpose do they serve?
  • :html code that is placed between the < head > and < / head > tags/describes your site to the browser so that searcher's can find you.
  • The META description tag: focus on your site's main topic (do not generalize).
  • The most important keywords belong towards the beginning of the description.
  • Describe your site in detail to make sure the searcer know what youre offering, but use no more than 200 characters.
  • (ex. < meta name="KEYWORDS" content="dog grooming, dog grooming tips, dog groomers, pet care, animal groomers" >)




Site:
http://www.web-source.net/webpage_optimizing.htm

Thursday, December 10, 2009

Navigation Structure & Function :)

What is navigation?
Navigation is a way to navigate, or search a websites pages through links. It easily shows the visitor what the site has to offer.
What qualities would a good navigation system have?
-ALWAYS have a link on your navigation leading to your homepage.
-direct, consistent, and clear-cut.
-drop-down menus are good if you have alot of links or pages.
-use short clear and consise words in your links.
-put things where people would expect them to go
(a navigation bar wouldn't be at the bottom or far right normally)
-be creative!
What would make a navigation system ineffective?
Going overboard can be ineffective when creating navigation for your website.
(too many links overwhelm the visitor)
sites: